Recruitment Challenges for SMEs in Norfolk and Suffolk: It’s Not a Lack of Candidates
- Michelle Denny
- 1 day ago
- 3 min read
If you’re hiring at the moment and it feels harder than it should, you’re not alone.
A lot of the conversations we’re having across Norfolk and Suffolk start in a similar place:
“We just can’t find the right people.”
And on the surface, that feels like the problem.
But in reality, it’s often something slightly different.
It’s not always a lack of candidates.It’s a lack of time to do the process properly.

Recruitment challenges in Norfolk and Suffolk particularly for SMEs...
Why it feels like there aren’t candidates
When we talk about recruitment challenges in Norfolk and Suffolk, it’s easy to assume it’s about a lack of candidates.
When you’ve got a role open, the natural place to start is advertising.
The advert goes live, a few CVs come in, and from there it becomes about reviewing applications and arranging interviews.
But this is where things can start to feel frustrating.
The CVs might not quite match.T he right people don’t seem to be applying. Or you meet a few candidates, and something just doesn’t land.
It can quickly feel like there just aren’t the right people out there.
The real issue – time
More often than not, the challenge isn’t the market. It’s the process.
Hiring properly takes time.
Time to:
review CVs properly
speak to candidates before interview
understand motivations and expectations
keep people engaged throughout the process
And that’s the bit most businesses simply don’t have.
We saw this earlier in the year with a role that had been open for a while. The business had done the right thing and started the search themselves. They’d even seen a couple of people.
But they hadn’t been able to get back to candidates quickly enough. Not through lack of interest, just because other priorities took over.
By the time they followed up, those candidates had moved on.
So the process had to start again.
Why this matters even more in Norfolk and Suffolk
Locally, there are a few additional factors that make this even more important.
Travel plays a big part.
People are thinking about distance, fuel costs and what’s realistic day to day.
Many of the strongest candidates are already in roles. They’re not actively applying and often won’t respond to adverts alone.
And talent isn’t always where you expect it to be.It can sit in different industries, different towns, or come through recommendations rather than applications.
Which means finding the right person often takes a bit more digging.
What actually works
The difference usually comes from slowing things down at the start.
Taking the time to:
properly understand the role (and what’s flexible)
have real conversations with candidates early on
align expectations before interviews take place
and focus on a smaller number of well-matched people
In the example above, once we had that clarity, the process became much simpler.
One candidate was put forward. Two conversations took place. An offer was made.
All within a couple of weeks.
The feedback from the client was how much smoother it felt compared to doing it themselves.
A final thought
Most businesses don’t need more CVs.
They need the time to find the right person properly.
And when that time is invested upfront, the rest of the process tends to fall into place much more easily.
If hiring is taking longer than expected, or you’re not quite seeing the right people come through, it’s often worth taking a step back and looking at the process rather than the market.
If you’d like to talk it through, feel free to get in touch.





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