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Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

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With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

Clients

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We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

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With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

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Job Title vs Job Content: Why Getting It Right Matters

  • Michelle Denny
  • Jun 16
  • 3 min read

Part of the 'How to Hire with MDR' series


When it comes to writing a job advert, one of the smallest decisions - the job title - can end up having the biggest consequences. Too vague and it gets lost. Too specific and it can mislead. Too generic and it attracts the wrong applicants entirely.


This blog is part of our 'How to Hire with MDRC' series, created to support business owners, hiring managers and HR teams who want to sharpen their recruitment approach - whether they’re working with us directly or going it alone for now.


However you work with us, this is something we can support you with. But if you're handling your next hire in-house, here’s what you need to know about the all-important alignment between job title and job content, and why it matters more than ever.


What’s in a job title?


A lot, actually. In the space of a few words, the job title sets expectations, signals seniority, frames the scope of the role, and (crucially) determines whether the right candidates even see your job in the first place.


Most job seekers filter their search by title. Job boards rank and group ads accordingly. Algorithms crawl for keywords. That means your title isn’t just a headline - it’s the key to visibility and fit.


But we often see titles that:


  • Don’t match the actual responsibilities

  • Suggest more (or less) seniority than the role demands

  • Reflect legacy roles that no longer exist in the same way

  • Try to be trendy (think "rockstars" or "ninjas") but lose clarity


Which leads to mismatched shortlists, confused applicants, and roles that either go unfilled or end in a poor hire.


Content that matches the need


While titles help get you seen, the content of the role - the real responsibilities, accountabilities and relationships - is what drives retention and fit.


But if the content doesn’t match the title, even a successful hire may struggle. For example:

“We were hiring for a Finance Manager, but the job actually needed someone to manage credit control, not lead the whole finance function. We lost great applicants because the title put them off, and ended up with people too senior or too junior.”


OR


“We used the old Office Manager job spec, but what we really needed was someone with HR admin experience and payroll confidence. The person we hired felt like they’d been mis-sold - and we lost them within three months.”


This is the heart of the issue: mismatch creates risk - for the candidate, for your team, and for your business.


What to consider before you publish


Before you post your job, ask yourself:


  1. Is this the right job title for what we actually need now, not just what we’ve always called it?

  2. Would someone outside the business understand what this role involves from the title alone?

  3. Does the content of the job advert reflect what success looks like in this role?

  4. Are we being honest about the level, challenge, and support available?


If you’re replacing someone who “just got on with it” and covered three roles in one, don’t assume you’ll get another miracle worker - define the role realistically.


If your business has changed, grown, or restructured, make sure your job content reflects where you are now and where you’re going.


We help you get this bit right


At MDR Consultancy, we don’t just advertise jobs. We work with clients to shape them - through conversations, consultancy and tools that bring clarity before the search begins.


Whether it’s:


  • Using role analysis surveys to align your stakeholders

  • Mapping responsibilities against realistic expectations

  • Or simply helping you rewrite the job summary so it actually reflects what you need


…it’s all part of what we do. Across our services - from Simply Sourced to Partnership Recruitment to our Assured model - we support you to get this bit right before we go to market.


And if you’re not ready to work with us yet, that’s fine too.


As part of our How to Hire series, we’re offering a recruitment process review


If you're currently hiring - or planning to - and want a sounding board, we're offering a no-obligation recruitment process review for Norfolk and Suffolk businesses.

We’ll look at your current approach, job brief, and candidate journey - and offer helpful, structured insight to strengthen your chances of getting it right first time.





Or get in touch for a confidential chat.


Getting the right hire starts with defining the right role.

We can help you do both.

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