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Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

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With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

Clients

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We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

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With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

Candidates

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AI in Recruitment: Where Does It Fit?

  • Michelle Denny
  • Mar 24
  • 3 min read

Updated: May 3

A couple of weeks ago, we wrote how it’s being used, where it works best, and why it should always support, not replace, human expertise. Following the Recruitment Agency Expo 2025 and hearing further discussions at local industry events, we felt it was important to follow up on this topic. AI in recruitment isn’t just a passing trend it’s becoming a major talking point for businesses and hiring managers alike.



AI in Recruitment: One Size Does Not Fit All


There’s no doubt that AI is transforming many areas of recruitment. For in-house talent teams managing high application volumes, AI-driven CV screening can be a game-changer. Large recruitment agencies simply sending CV’s to place hundreds of candidates into high-turnover roles may find that AI tools help them move quickly. The ability to automate screening, schedule interviews, and assess structured data is undeniably useful.


BUT for us at MDR Consultancy, AI will never replace our approach. As a consultancy, we operate differently. We don’t deal in high-volume recruitment; we take the time to understand every candidate beyond their CV. While AI might be great at pattern recognition, it can’t sit down with a hiring manager, hear their concerns, and uncover the intangible qualities that make someone a great hire.


The Consultative Approach: More Than Just

Filling Jobs


At MDR Consultancy, we don’t just place people into roles, we partner with businesses to support their long-term talent strategy. Recruitment is only one part of the journey. We work alongside our clients as an outsourced consultancy with an in-house approach, embedding ourselves within their teams to provide insights into:


  • Workforce Planning: Ensuring businesses have the right people at the right time to achieve their objectives.


  • Talent Engagement & Retention: Helping companies attract and keep top talent by aligning hiring with culture and values.


  • Employee Development: Identifying opportunities for professional growth that benefit both the employee and the organisation.


This means we don’t just match candidates to job descriptions, we ensure each hire supports the broader business vision.


How We Assess Talent Beyond AI


Rather than relying on AI to filter CVs, we use a multi-level assessment approach to evaluate candidates. This includes:


  • Role Analysis to align expectations and requirements between hiring managers and other stakeholders.


  • Psychometric Assessments to gain deeper insights into a candidate’s work style, strengths, and team dynamics.


  • Structured Talent Evaluation to ensure candidates aren’t just a skills match, but also a cultural and strategic fit for the business.


Our use of various tools enhances our assessment process but always ensure that human judgment remains central to decision-making. This tailored approach allows us to provide data-driven insights while maintaining the personal touch that AI alone cannot replicate.


AI & Recruitment: Finding the Right Balance


This doesn’t mean AI has no place in recruitment, it absolutely does! Technology can help streamline admin, improve candidate experience, and remove bias in certain areas. But AI should never become a barrier between people. The best recruitment results come from a blend of technology and human expertise.


For companies or agencies handling large-scale hiring, AI might be the best option. For businesses that value long-term fit and strategic hiring, a consultative, human approach will always be more effective.


Final Thoughts: Strategic Hiring for

Business Success


At MDR Consultancy, we remain committed to a personal, tailored recruitment process because we believe people, not algorithms, build successful teams. That’s why, while we embrace new tools that improve the hiring experience, we will never replace the human connection that makes recruitment work.


As your talent partner, we work as part of your team, ensuring that every hire aligns with your business goals, workforce strategy, and company culture.


The debate around AI in recruitment will only continue to grow. The key is to understand where it fits, when it helps, and when human expertise is irreplaceable.


Has AI changed how you hire, or do you prefer a more personal approach? We’d love to hear your thoughts.



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