MDR Consultancy’s New Charity of the Year: Suffolk Accident Rescue Service (SARS)
- Michelle Denny
- 5 days ago
- 3 min read
Supporting the People Who Step In When Seconds Matter
At Michelle Denny Recruitment Consultancy, we’ve always believed in doing business with heart. We’re proud of the connections we make every day with clients and candidates - but we also know we’re part of something bigger. That’s why we’re excited to announce that for the next two years, we’re partnering with the Suffolk Accident Rescue Service (SARS) as our Charity of the Year.
We’re honoured to sponsor one of their volunteer clinicians, and to help raise awareness of the life-saving work they do across Suffolk - often quietly, often unseen, but never unneeded.

What is SARS - and why does it matter?
SARS is a volunteer-based emergency medical charity, working alongside the East of England Ambulance Service to provide enhanced care in some of the most serious and complex incidents across the region.
Their volunteer clinicians - many of them doctors and critical care paramedics - are on-call to respond to life-threatening emergencies at the request of the ambulance service. These aren’t routine calls. SARS clinicians attend major road traffic collisions, cardiac arrests, traumatic injuries, and other critical events where their advanced skills can make a life-or-death difference.
They go wherever they’re needed - 24 / 7 & 365 days a year - and they do it without pay.
A clinician’s story: responding in the moments that count
To understand the impact of SARS, it helps to understand what their clinicians actually do.
Imagine a serious crash on a rural Suffolk Road. The ambulance crew is en route, but they know from the first report that this call will need more. A SARS clinician is immediately dispatched. They arrive in minutes - experienced, calm, and carrying advanced equipment and knowledge that isn’t standard in frontline ambulance care.
They might intubate a patient at the scene. Administer life-saving drugs. Coordinate helicopter evacuation. Support the ambulance team and relieve pressure. Offer expert decisions in the most uncertain of situations.
Then they go home. Back to their families, their day jobs, their lives - until the next call.
Why we chose SARS
For us, supporting SARS is about more than charity. It’s about recognising the quiet heroes who are there when the worst happens - and making sure they can keep doing what they do.
Their service is critical in rural areas like ours. Suffolk has beautiful countryside and tight-knit communities - but also longer ambulance response times, isolated roads, and limited immediate care access. SARS fills that gap with professionalism, urgency and compassion.
And because their work is entirely donor-funded, our sponsorship directly supports their clinicians -including the one we’re proud to back over the next two years.
Looking ahead: CPR training and community impact
While our current support is financial, we’re looking forward to getting more involved with SARS through hands-on awareness initiatives, including CPR and defibrillator training sessions for our team and potentially the wider business community.
Because when more of us know how to act in a crisis - and when SARS continues to have the tools and people to respond - lives are saved.
How you can support them too
If you’ve never heard of SARS before, you’re not alone. They don’t have a national profile or TV campaigns - they just get on with the work.
But their need is real. And the difference they make is enormous.
You can support them by:
Donating, as an individual or business
Fundraising through local events or challenges
Following and sharing their work on social media
Simply spreading the word about what they do
Visit their website to learn more: www.sars999.org.uk