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Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

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With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

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We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

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With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

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The Counter Offer - An Employee's Perspective

  • Michelle Denny
  • Jul 27
  • 3 min read

Updated: Aug 4

Navigating Counteroffers: What You Need to Know


Understanding the Counteroffer Dilemma

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According to research published by Personnel Today based on CIPD’s Labour Market Outlook, 80% of people who accept a counteroffer still leave within six months, and 90% are gone within a year (read more).


This statistic raises an important question: why do so many individuals choose to leave despite accepting a counteroffer?


Why Do Counteroffers Fail?

The Underlying Issues Remain

The primary reason counteroffers often fail is that the underlying issues do not disappear. If you were frustrated by leadership, team dynamics, development opportunities, or company culture, simply increasing your salary will not resolve those concerns.


Trust Can Be Broken

Accepting a counteroffer can also lead to a breakdown of trust. Employers may view your resignation as a sign of disloyalty, even if you choose to stay. This perception can impact your future progression and project opportunities within the company.


Convenience Over Commitment

Often, counteroffers are a quick fix to avoid short-term disruption. Replacing an employee is time-consuming and costly. However, accepting a counteroffer does not necessarily mean that your employer has had a genuine change of heart regarding your value to the company.


When a Counteroffer Might Make Sense

That said, there are rare occasions when accepting a counteroffer could be the right choice for you, especially if:


You Weren’t Actively Looking

If you were headhunted and only explored the move out of curiosity, a genuine and overdue response from your current employer may warrant consideration.


The Offer Reflects a Long-Term Plan

Sometimes, your resignation can trigger a structural shift or development path that is now genuinely on the table. If the counteroffer aligns with a long-term vision, it could be worth considering.


The New Offer Doesn’t Quite Stack Up

If the new job is merely a sideways move or does not address the reasons you were seeking change, it may be wise to reconsider accepting the counteroffer.


If you’re contemplating acceptance, ask yourself: is this offer aligned with what I wanted before this process began? Or am I simply avoiding discomfort?


Questions to Ask Yourself Before Deciding

Why Did I Start Looking in the First Place?

Reflect on your original motivation for seeking a new role. Has that motivation changed, or is it being temporarily overlooked?


What’s Really Changed?

Evaluate whether the counteroffer is meaningful or just a short-term sweetener.


Would I Have Received This Offer If I Hadn’t Resigned?

If the answer is no, question why you should believe the new promises now.


What’s the Bigger Picture for My Career?

Consider whether staying at your current job genuinely supports your long-term career goals, or if it is simply the easier option.


Our Advice: Don’t Let Guilt Drive Your Decision

We’ve seen countless candidates return to roles they had mentally outgrown because they didn’t want to “let the team down.” However, prioritizing others' comfort can come at the cost of your own development and, ultimately, your wellbeing.


How to Handle the Conversation Either Way

If You’re Turning It Down:

  • Be respectful, clear, and confident in your decision. Thank them for the offer and explain that you are committed to the new role and excited about the path ahead.

  • Keep it professional; avoid getting drawn into emotional discussions or negotiations.


If You’re Accepting It:

  • Ensure that any new terms are documented in writing, not just verbal promises.

  • Set clear expectations and timelines for any changes discussed.

  • Be honest with your new employer; do not leave them hanging. Ghosting or backing out without notice can quickly burn bridges.


Remember: We’re Here to Support You

Counteroffers are one of the trickiest parts of the job search process. If you’re working with Michelle Denny Recruitment, you’re not in it alone. We’re here to discuss your situation, look at the full picture, and help you focus on what’s right for you—not just in the moment, but for your career.


Thinking About a Change or Weighing Your Options?

Start a conversation with our team; we’re happy to help. Call 01379 779829 or message hello@dennyrecruits.com.


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