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Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

THIS WAY TO HIRE

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We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

Recruitment Strengthens Your Employer Brand – with MDR

  • Michelle Denny
  • Oct 1
  • 3 min read

When people talk about your employer brand, they’re not quoting your tagline. They’re describing the experience: how clear the role was, how they were treated, how quickly you decided, what happened between “yes” and day one, and even how you managed good exits.


That’s recruitment - and it’s where your reputation is either built or broken.


The good news? You don’t need a flashy campaign to strengthen your employer brand. You need a clear process, consistent communication, and a partner who makes sure nothing slips. That’s where we come in.



What You Decide, What We Run


You set the culture, business outcomes and final hiring decisions. We run the structure that makes the candidate journey professional and consistent: defining the role, targeted outreach, candidate care, a simple interview kit, offer coaching, preboarding, and even offboarding prompts. You stay focused on leading your team - we’ll make sure every step reflects well on you.


A Quick Reset (That We Can Do Together)


  • Get clear on the work - we’ll map the outcomes your new hire must deliver in the first six months, along with the behaviours that fit your culture. That becomes your brief, your advert, and your interview plan.

  • Set expectations early - timelines in adverts and first emails, with updates kept on track. If something slips, we say so.

  • Keep interviews simple and fair - structured questions for every candidate, notes in one format, and clear comparisons at the end.


Why It Matters for Your Employer Brand


  • Clarity shows respect - candidates feel they’re applying for real work, not a wish list.

  • Consistent updates build trust - even when the answer is no.

  • Structured interviews signal fairness - and make managers look prepared.

  • Fast decisions show confidence - your business knows what good looks like.

  • Preboarding keeps momentum - the gap between “yes” and day one really matters.

  • Offboarding protects reputation - alumni often become referrers or even returners.


Handled well, candidates will recommend you, even when they don’t get the job.


Defining the Work First


Most adverts list tasks. We start with outcomes: “In your first six months you will…” This sharpens your message, reduces bias, and gives interviews a backbone. Candidates know what success looks like - and managers know what to measure.


Reaching the Right People

Job boards work, but not everyone you want is looking at them. We run discreet outreach across passive candidates and local networks in Norfolk and Suffolk, with short, honest messages tied to the role. One well-pitched note that books a call beats a long generic pitch that’s ignored.


Candidate Care as Standard

Silence damages brands. We set a simple cadence and stick to it: quick acknowledgement, clear updates within days, interview details on time, and decisions when promised. If there’s a delay, we say so. People remember being treated like adults.


Interview Like the Team They Want to Join

Structure isn’t red tape - it’s confidence. We create light interview kits that help managers ask the right questions, capture useful notes, and keep the process fair. One practical exercise is enough if it adds value. Keep it human. Keep it simple.


Offer, Pre-board and Land Well

Decide who makes the decision before interviews start, and book the decision slot. When the offer’s ready, we help present it clearly, explain the match, and set up a preboarding plan - welcome note, first-week outline, early check-ins. Momentum matters.


Offboarding Counts Too!

Exits shape your brand just as much as hires. Done well, they’re smooth, respectful, and constructive. Alumni often go on to recommend you - and some come back.


Signs Your Employer Brand Needs Support


  • Applications are low or off-target

  • Interviews vary every time

  • Candidates are chasing you for updates

  • Decisions drag on

  • Offers fall through at the last stage

  • New starters arrive to vague first weeks

  • Exits feel rushed


If two or more of these sound familiar, it’s not just a hiring issue - it’s a brand issue. And both can be fixed by improving the experience.


How We Work With You


  1. Hiring Process Review (45 mins): upcoming roles, bottlenecks, goals.

  2. Position Analysis: outcomes turned into a brief, advert and interview plan.

  3. Search & Candidate Care: targeted outreach plus consistent updates.

  4. Interviews & Decision: managers meet a clean shortlist; we keep it moving.

  5. Offer & Preboarding: protect acceptance and set a confident first month.

  6. Offboarding Prompts: smooth exits, lasting goodwill.


Managers stay focused on conversations that matter. We carry the process, so your employer brand stays strong at every touchpoint.


Ready to Strengthen Your Employer Brand?


We work with SMEs across Norfolk & Suffolk to create recruitment processes that attract the right people, improve candidate experience, and protect your reputation in the market.


If you’d like to chat about how recruitment can strengthen your employer brand, book a call with us today.


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