top of page

Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

​

With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

Clients

THIS WAY TO HIRE

NellieStudio-32.jpg

We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

​

With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

Candidates

THIS WAY TO A NEW JOB

The Rise of Local Recruitment Loyalty: Why Hiring Local Talent Is Making a Comeback

  • Michelle Denny
  • Oct 20
  • 2 min read

For a while, the world felt like it had gone fully remote. Teams scattered across postcodes, interviews over screens, and roles that could be done from anywhere.


But lately, we’ve noticed something shift. Businesses are starting to look closer to home again – and it’s not just for convenience. It’s about connection.


Local people sitting together.

Why local talent matters again

Hiring local has always had its quiet advantages, but they’re standing out more clearly now. People want balance, community, and the sense of belonging that comes from knowing where you work and who you work with.


From a business point of view, that brings huge value. Local employees understand your customers, share the same local references and culture, and often stay longer because they’re invested in the area. Shorter commutes mean better wellbeing and fewer absences, and that sense of shared purpose creates a more stable team.


The business case for local loyalty


We’re seeing more East Anglian employers finding that when they hire local, they get:


Better retention – people stay where they feel rooted.


Stronger collaboration – teams communicate more naturally when they know each other beyond the workplace.•


Community reputation – supporting local talent builds goodwill and trust with customers.

There’s also a real-world practicality to it. When someone lives within reach, there’s less risk of travel fatigue, relocation stress or hybrid confusion. It just works.


How to make local recruitment work for you


If you’re rethinking your recruitment strategy, here are a few small shifts that can make a big difference:


Be visible where locals look. Use community boards, local radio, and LinkedIn groups that reach your area.


Promote your workplace culture clearly. A good reputation travels fast locally – make sure yours says the right things.


Offer flexibility, not distance. You can still blend hybrid working while prioritising a nearby talent pool.


A return to roots

We often talk about recruitment as finding the right fit, but sometimes the best fit is simply closer than you think. Local hiring builds long-term value – for businesses, for people, and for the wider community.


The future of work might be digital, but the future of belonging feels local.

Comments

bottom of page