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Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

THIS WAY TO HIRE

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We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

When Job Titles Go Wild!

  • Michelle Denny
  • Oct 22
  • 2 min read

A light-hearted look at why clarity beats cleverness.


At Michelle Denny Recruitment we've seen a fair few job titles over the years – some clear, others that sound more like characters from a Marvel film than a professional role.


Some that stood out...


-Chief Happiness Officer

-Sales Ninja

-Brand Warrior

-People Evangelist


It’s all very creative, but here’s the really important thing – clarity beats cleverness when you’re hiring.


Clean graphic featuring the words “Happiness Officer?” crossed out and replaced with “HR Manager” in a bold, modern font – highlighting how clear job titles attract the right candidates.

Why job titles matter


A good job title should help people understand what they’re applying for at a glance. It’s the first thing a candidate sees, and often what makes them decide whether to click or scroll on.


When titles get too inventive, they can have the opposite effect – confusing people, deterring great candidates or attracting the wrong ones altogether.


“Happiness Officer” might sound fun, but if the job is really an HR Manager, you’ll get a completely different pool of applicants by saying so.


Standing out doesn’t mean over-the-top


That doesn’t mean you can’t be distinctive. Adding context works brilliantly:


  • Marketing Manager – Digital Focus

  • Customer Experience Advisor – Insurance

  • Office Manager – Family-Run Business


It’s about being clear, specific and honest about what the role involves.


In recruitment, words matter – and a simple, well-chosen title can make all the difference between attracting the right person or missing them entirely.


A final thought


Before posting your next vacancy, take a moment to ask: would someone outside your business instantly know what this job actually is?


If not, it might be time to tone down the “Ninja” and bring back the clarity.


Because the right people don’t need buzzwords – they just need to know where they fit.

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