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Partnering with SME companies throughout East Anglia, Michelle Denny Recruitment is a recruitment agency which specialises in personalised recruitment consultancy services in Norfolk and Suffolk to help you discover that elusive new member of staff at a budget that suits you.

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With different campaign options to meet your requirements and innovative marketing strategies to captivate worthy candidates, we'll present you with a refreshing, no-fuss approach to recruitment. Whether you need a comprehensive recruitment drive with full support, or a simple campaign to find you candidates to review in-house, we'll work with you as an extension of your team, to understand your business and the people within it. 

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We'll introduce you to companies with job opportunities across Norfolk, Suffolk and beyond that share your values and understand your career aspirations so you can feel confident in your job search. With guidance, support, constructive feedback and consistent communication as standard throughout our approach, Michelle Denny Recruitment Consultancy looks beyond your CV to discover what makes you, you!

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With a clear direction, straightforward application process and ongoing recommendations, we’ll provide you with the ultimate match-making service to help you find the right job, in the right company, with the right team. Learn more, view our current vacancies and upload your CV to register for upcoming roles too.

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How to Ask for a Promotion – And Actually Get It

  • Michelle Denny
  • 12 hours ago
  • 3 min read

Why is this important?


Asking for a promotion can fill you with dread even if you’re a superstar in your role. The fear of rejection, uncertainty over timing, or concern about how it might be perceived can hold you back. But career progression doesn’t just “happen” it’s quite often the result of proactive planning, clear communication, and evidencing where you add value.


Here’s how to prepare, position yourself, and approach the conversation for the promotion so you’re making a compelling business case for it.


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1. Know Why You Deserve It and Be Specific


Before you even think about the conversation, you need clarity on why you’re ready. And whilst self-confidence is important, it isn’t enough, you need to evidence it.


  • Review your achievements over the past 6–12 months.

  • Focus on measurable outcomes: revenue generated, cost savings, improved processes, team leadership, customer satisfaction metrics.

  • Gather feedback, testimonials, and any formal recognition.


Key message: Promotions are earned through impact, not just tenure. Go in with proof.


2. Understand the Business Context


Even if you’re top of your game, timing matters. Consider:


  • Has the business had recent wins or challenges?

  • Are there upcoming restructures or budget freezes?

  • Is your manager under pressure with priorities that your promotion could help address?


Pro tip: Position your promotion as a solution to the business’s needs, not just a reward for your hard work.


3. Build Your Case Like a Proposal


Think of it like pitching a client:


  • State the problem/opportunity – e.g., “Our client onboarding process is strong but inconsistent; I’ve improved it by 20% in my area.”

  • Show the impact – e.g., “This has reduced churn by X% and improved client satisfaction scores.”

  • Propose the next step – e.g., “In a senior role, I could standardise this across the department.”

  • Bring it to life with data, outcomes, and future potential.


4. Choose Your Moment Wisely


The annual review is an obvious choice, but not always the best.


  • If you’ve recently delivered a big win, leverage that momentum.

  • Avoid times when the company is firefighting or restructuring.


Key message: The right timing can make a good case irresistible.


5. Practise the Conversation


Plan, Prepare and Practice - don’t wing it. Practice ideally with a trusted peer or mentor.


  • Keep it positive, focusing on mutual benefit.

  • Anticipate objections and prepare responses.

  • Use confident, calm language.

  • Do not apologise for asking.


Example opener:

“I’d like to discuss the next step in my role. Over the past year, I’ve delivered [X results], and I believe I’m ready to contribute at a higher level. Here’s how that could benefit the team and the business…”


6. Be Ready for a “Not Yet”


Even a well-made case might get a “not now.”If that happens:


  • Ask what would need to change for it to be a “yes.”

  • Agree on a clear development plan with timelines.

  • Document it so there’s accountability on both sides.


Key message: A “not yet” can be the stepping stone to your eventual “yes” if you turn it into a plan.


7. Keep Up Your Good Work


If your promotion is approved, that’s great, it’s fantastic. But the work doesn’t stop there. Deliver on your promises, keep learning, and use the new role to mentor others. If it’s delayed, keep contributing visibly and revisit the conversation at the agreed time.


Closing Thoughts


A promotion request is about recognising your value and demonstrating how expanding your role benefits the business. When you prepare well, choose the right timing, and focus on shared success, and state you case, it’s easy for them to say yes.

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